Cancellation of the Idea Celebrates Pune event was a refresher of news. For a change the notorious Patit Pawan Sanghatana was not fighting because “our” culture was in danger or because the length of a skirt was too short or an amorous message was printed on a greeting card! They were actually fighting because Idea Cellular, in cohorts with the pesky KISS FM style radio station Radio Mirchi was trying to do something that a normal person cannot even fathom! The reason was the Celebrate Pune event! Idea and Radio Mirchi have been trying to find a reason to woo customers, hence the reason for this event. Why complain though? After all, they have the right to attract customers, offer schemes, advertise at will and prosper in business. Every advertiser is trying to find an innovative way. Idea and Radio Mirchi thought it might be cool to hold events and because there was nothing much happening, the decided to create an event – Celebrate Pune! Call different DJs or singers, make people buy tickets, let them sing, dance, have some fun and make money out of it! They even composed a song about it where the water of Mula Mutha was called "Tirth". What’s wrong with this? Well – this is what is wrong with it…
The other day, while driving through already crowded morning traffic, we found one lane of the
Surprisingly, the overactive media did not bother to take note of this. Loksatta had detailed news on page 4 and Sakal, smaller news on Page 6 – places where people will not take pains to look. Indian Express did not find enough merit in publishing this. Very surprisingly, it appears the Pune Municipal Corporation and
I do not listen to Radio Mirchi anyways – not even if I am bored to death. May be now it is time to cancel the Idea subscription that my parents have.
Oh, and the money you made from the earlier Celebrate Pune event will be put to better use if your executives are given some classes in Corporate Social Responsibility. Think about it, that might actually be a better Idea.
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